Publicaciones en colaboración con investigadoras/es de East China Normal University (2)

2014

  1. Choosing celebrity endorsers for advertising campaigns in cosmopolitan China: Does their ethnicity matter?

    South African Journal of Business Management, Vol. 45, Núm. 3, pp. 45-55

  2. The effect of gratifications derived from use of the social networking site Qzone on Chinese adolescents' positive mood

    Computers in Human Behavior, Vol. 41, pp. 203-211