Department: Economía Financiera II

Centre: Facultad de Economía y Empresa

Institute: Instituto de Economía Aplicada a la Empresa

Campus: Bizkaia

Doctoral Program: Business Management, Knowledge and Innovation

Field of knowledge: Ciencias Sociales y Jurídicas

Area: Marketing and Market Research

Doctor by the Universidad del País Vasco - Euskal Herriko Unibertsitatea with the thesis El marketing en los mercados no lucrativos marketing político 1994. Supervised by Dr. Emilio Soldevilla García.

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