Publications by the researcher in collaboration with MARIA PILAR GONZALEZ CASIMIRO (3)

2015

  1. Culture-led city brands as economic engines: theory and empirics

    Annals of Regional Science, Vol. 54, Núm. 1, pp. 179-196

2014

  1. Methodologies for monitoring website performance: Assessing the effectiveness of AdWords campaigns on a tourist SME website

    Online Information Review, Vol. 38, Núm. 4, pp. 575-588

2011

  1. Validating Google analytics tips for micro-firms

    AFRICAN JOURNAL OF BUSINESS MANAGEMENT, Vol. 5, Núm. 14, pp. 5681-5689