HAEZI - GIC 21/070
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Universidade do Minho
Braga, PortugalPublications in collaboration with researchers from Universidade do Minho (2)
2014
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The influence of thematic congruency, typicality and divided attention on memory for radio advertisements
Memory, Vol. 22, Núm. 7, pp. 759-769
2013
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Memory for radio advertisements: the effect of program and typicality
The Spanish Journal of Psychology, Núm. 16, pp. 1-7