Gobernanza y Marketing para la Sostenibilidad - GIC 21/106
Supervised theses (9) Theses supervised by group members
2024
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Exploration of frugal innovations and their implications in industries
MELNIKOVA, LIDIA
Supervised by AINHIZE GILSANZ LOPEZ
2023
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The limits of incentives and information in promoting sustainable consumption
MARCOS DIAZ, AITOR
Supervised by JOSE MARIA BARRUTIA LEGARRETA y PATRICK HARTMANN
2021
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Corporate social responsibility communication on social media antecedents, processes, and outcomes
FERNANDEZ DE LOS RIOS, PAULA
Supervised by VANESA APAOLAZA IBAÑEZ y PATRICK HARTMANN
2019
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Tourism experience co-creation: a service-dominant logic-driven model
ELETXIGERRA HERNANDEZ, AINHIZE
Supervised by MARIA CARMEN ETXEBARRIA MIGUEL y JOSE MARIA BARRUTIA LEGARRETA
2018
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New highly innovative products: success factors in the front end (pre-development)
VELEZ GARDOQUI, ALEXANDER
Supervised by MARIA CARMEN ETXEBARRIA MIGUEL y JOSE MARIA BARRUTIA LEGARRETA
2013
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Value cocreation: integration of firm and customer resources in B2C e-service contexts
PAREDES ESCOBAR, MARIO ROLANDO
Supervised by MARIA CARMEN ETXEBARRIA MIGUEL y JOSE MARIA BARRUTIA LEGARRETA
2010
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Calidad de servicio electrónico: una perspectiva integradora en un contexto de servicios puros
Gilsanz López, Ainhize
Supervised by JOSE MARIA BARRUTIA LEGARRETA
2005
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Modelos de calidad y evaluación de la educación superior en la unión europea
BARRENETXEA AYESTA, MIREN
Supervised by MARIA CARMEN ETXEBARRIA MIGUEL y ANTONIO CARDONA RODRIGUEZ -
La Agenda 21 Local como instrumento de desarrollo sostenible
Aguado Moralejo, Itziar
Supervised by MARIA CARMEN ETXEBARRIA MIGUEL