Gobernu eta Marketing Iraunkortasunerako Ikerketa Taldea
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European University Viadrina
Fráncfort del Óder, AlemaniaEuropean University Viadrina-ko ikertzaileekin lankidetzan egindako argitalpenak (2)
2017
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Who buys counterfeit luxury brands? A meta-analytic synthesis of consumers in developing and developed markets
Journal of International Marketing, Vol. 25, Núm. 4, pp. 89-111
2016
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Nature Imagery in Non-Green Advertising: The Effects of Emotion, Autobiographical Memory, and Consumer's Green Traits
Journal of Advertising, Vol. 45, Núm. 4, pp. 427-440