Gobernanza y Marketing para la Sostenibilidad - GIC 21/106
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European University Viadrina
Fráncfort del Óder, AlemaniaPublikationen in Zusammenarbeit mit Forschern von European University Viadrina (2)
2017
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Who buys counterfeit luxury brands? A meta-analytic synthesis of consumers in developing and developed markets
Journal of International Marketing, Vol. 25, Núm. 4, pp. 89-111
2016
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Nature Imagery in Non-Green Advertising: The Effects of Emotion, Autobiographical Memory, and Consumer's Green Traits
Journal of Advertising, Vol. 45, Núm. 4, pp. 427-440