2014

1. Choosing celebrity endorsers for advertising campaigns in cosmopolitan China: Does their ethnicity matter?

   South African Journal of Business Management, Vol. 45, Núm. 3, pp. 45-55

2. The effect of gratifications derived from use of the social networking site Qzone on Chinese adolescents' positive mood

   Computers in Human Behavior, Vol. 41, pp. 203-211