Publicaciones en colaboración con investigadoras/es de Universidad Internacional de La Rioja (7)

2020

  1. PLS–SEM in business promotion strategies. A multigroup analysis of mobile coupon users using MICOM

    Industrial Management and Data Systems, Vol. 120, Núm. 12, pp. 2349-2374

2019

  1. Corporate social responsibility and consumer advocacy behaviors: The importance of emotions and moral virtues

    Journal of Cleaner Production, Vol. 231, pp. 846-855

  2. Responsible leadership and salespeople's creativity: The mediating effects of CSR perceptions

    Sustainability (Switzerland), Vol. 11, Núm. 7

  3. Salesperson coping with work-family conflict: The joint effects of ingratiation and self-promotion

    Journal of Business Research, Vol. 95, pp. 143-155

2017

  1. Impression Management Tactics and Performance Ratings: A Moderated-Mediation Framework

    Journal of Business-to-Business Marketing, Vol. 24, Núm. 1, pp. 19-34

  2. The Choice of Local Food Products by Young Consumers: The Importance of Public and Private Attributes

    Agribusiness, Vol. 33, Núm. 1, pp. 70-84

2015

  1. How and When Does Emotional Intelligence Influence Salesperson Adaptive and Proactive Performance?

    European Management Review, Vol. 12, Núm. 4, pp. 261-274