Publicaciones en colaboración con investigadoras/es de Universidad de Castilla-La Mancha (3)

2020

  1. PLS–SEM in business promotion strategies. A multigroup analysis of mobile coupon users using MICOM

    Industrial Management and Data Systems, Vol. 120, Núm. 12, pp. 2349-2374

  2. Sub-national consumer ethnocentrism and the importance of the origin of food products: an exploratory analysis

    British Food Journal, Vol. 122, Núm. 3, pp. 995-1010

2019

  1. Geographical indication food products and ethnocentric tendencies: The importance of proximity, tradition, and ethnicity

    Journal of Cleaner Production, Vol. 241