Enhancing the growth of a long-established small business through real-time social media implementation (Abstract)

  1. Jone Urrutia Andrés 1
  2. Julen Castillo-Apraiz 1
  1. 1 University of the Basque Country UPV/EHU, Spain
Proceedings:
Entrepreneurship 360°: Driving Sustainable Change: III ICEM Conference · October 23-24, 2023

Publisher: RESOCEM – Research Society on Entrepreneurial Motivation

ISBN: 978-84-09-54507-0

Year of publication: 2023

Pages: 121-124

Type: Conference paper

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