Enhancing the growth of a long-established small business through real-time social media implementation (Abstract)
- Jone Urrutia Andrés 1
- Julen Castillo-Apraiz 1
- 1 University of the Basque Country UPV/EHU, Spain
Verlag: RESOCEM – Research Society on Entrepreneurial Motivation
ISBN: 978-84-09-54507-0
Datum der Publikation: 2023
Seiten: 121-124
Art: Konferenz-Beitrag