Sustainable Marketing and Sales Management

  1. Unai Tamayo Orbegozo 1
  2. Julen Castillo-Apraiz 1
  1. 1 Universidad del País Vasco/Euskal Herriko Unibertsitatea
    info

    Universidad del País Vasco/Euskal Herriko Unibertsitatea

    Lejona, España

    ROR https://ror.org/000xsnr85

Buch:
Shaping a Sustainable Future: Innovative Teaching Practices for Educating Responsible Leaders

Verlag: Nomos

ISBN: 978-3-8487-8515-5,  978-3-7489-3309-0

Datum der Publikation: 2022

Seiten: 401-414

Art: Buch-Kapitel

DOI: 10.5771/9783748933090-401 GOOGLE SCHOLAR

Zusammenfassung

Today’s world is facing new challenges and approaching sustainability is cer-tainly one of them. Education is one of the pillars upon which the changeis built. In this regard, Education for Sustainable Development (EDS) is alifelong learning process directing individuals to act in a sustainable manner(Rieckmann, 2018). EDS plays a major role in proactively making the changehappen.The course is framed in the business field. The main objective of the courseis to provide students with a basic training that will enable them to structureand analyse marketing and commercialization problems and thereby formulatesustainable product, price, distribution and communication policies.