Formación para los nuevos perfiles profesionales en el área de Comunicación
- Palazio, Gorka Jakobe (ed. lit.)
Publisher: Bilbao: Universidad del País Vasco = Euskal Herriko Unibertsitatea, Argitalpen Zerbitzua = Servicio Editorial, D.L. 2015
ISBN: 978-84-9082-283-8
Year of publication: 2015
Pages: 189-199
Congress: Ikasnabar (8. 2015. Leioa)
Type: Conference paper
Sustainable development goals
Abstract
The transformation of the media ecosystem -along with the crisis of traditional media- is contributing to the raise of new native digital media and the appearance of new professional profiles. The growing number of self-employed or freelance workers, the strenghthening of entrepreneurship and the use of household work structures are creating new communication realities that the university training must focus on.