El discurso de los periodistas sobre el impacto de la inteligencia artificial generativa en la desinformación

  1. Peña-Fernández, Simón 1
  2. Peña-Alonso, Urko 1
  3. Eizmendi-Iraola, Maider 1
  1. 1 Universidad del País Vasco/Euskal Herriko Unibertsitatea
    info

    Universidad del País Vasco/Euskal Herriko Unibertsitatea

    Lejona, España

    ROR https://ror.org/000xsnr85

Zeitschrift:
Estudios sobre el mensaje periodístico

ISSN: 1988-2696

Datum der Publikation: 2023

Titel der Ausgabe: Monográfico: "El impacto de la desinformación en las rutinas profesionales y soluciones basadas en la inteligencia artificial".

Ausgabe: 29

Seiten: 833-841

Art: Artikel

DOI: 10.5209/ESMP.88673 DIALNET GOOGLE SCHOLAR lock_openOpen Access editor

Andere Publikationen in: Estudios sobre el mensaje periodístico

Ziele für nachhaltige Entwicklung

Zusammenfassung

La inteligencia artificial generativa ha irrumpido con fuerza en el curso de la transformación digital de los medios de comunicación como una herramienta tecnológica de naturaleza dual, que ofrece nuevas posibilidades para combatir la desinformación, pero también para generarla. Esta investigación analiza la opinión de 118 profesionales de la información sobre el impacto de la IA, en particular en lo referido a la desinformación, a partir de 778 mensajes publicados en Twitter. Los resultados señalan que los periodistas españoles expresan una opinión mayoritariamente cauta que huye de posturas tecnocéntricas y en la que prevalece la preocupación por el modo en el que la IA puede afectar a la ciudadanía. Los principales peligros percibidos son el incremento de los desórdenes informativos y la desinformación, los sesgos en los resultados obtenidos, la inexactitud de los contenidos, la facilidad para cometer fraude o elaborar deepfakes, o su potencial uso con fines maliciosos..

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Fuente de los datos: Dialnet