Trust seals, a way to certify your ecommerce and to foster consumer confidence

Resumen

Information Society and specially, eCommerce have not progressed as expected due to the perceived lack of trust. In fact, consumers are still reluctant to use e-commerce related solutions, preferring traditional channels. Trust Seals are currently one of the chief mechanisms to promote consumer confidence in eCommerce within the scope of self-regulation. This paper is related to a PhD study being carried out, and it has a double purpose. First of all, to present results derived during the ‘ALPINE Working Group’ 1, which focused its research on Trust Boosting Mechanisms, for identifying their state-of-the-art. And the second objective, is to present the second phase of the PhD, that will consist on developing an eMethodology that helps on-line web developers to ensure the on-line transactions, using the concepts of Trust Seals and Secure Software Development (based on the ISO/IEC 15408 standard), and implementing them in a web services brokerage site. This phase will be carried out during the SATURN2 project and WEB2BUSINESS project.