The COVID-19 Syndemic as a Source of Change in the Management of Corporations: The Theory of Human Action and the Logic of the Gift

  1. Leire Alcaniz
  2. José Luis Retolaza
  3. Leire San-Jose
Journal:
UCJC Business & Society Review

ISSN: 2659-3270

Year of publication: 2023

Volume: 20

Issue: 3

Pages: 196-229

Type: Article

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More publications in: UCJC Business & Society Review

Abstract

COVID-19 demands socioeconomic and health measures to protect society. Many corpora-tions are aligning their interests with social objectives as a way of answering to this demand. In the first place, this article analyzes how the logic of the gift contributes to a humanistic vi-sion of economic activity. Secondly, the theory of human action is proposed to make opera-tional the logic of the gift in corporations. Finally, this research will connect the introduction of the logic of the gift in corporations with the construction of a more resilient society to face present and future syndemics

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