Exploring the effects of destination image attributes on tourist satisfaction and destination loyaltyan application in Málaga, Spain

  1. Guzman-Parra, Vanesa F. 1
  2. Vila-Oblitas, Jose Roberto 2
  3. Maqueda-Lafuente, Javier 3
  1. 1 Departamento de Economía y Administración de Empresas Despacho: 4305-c Facultad de CC. Económicas y Empresariales UNIVERSIDAD DE MÁLAGA Campus El Ejido, s/n - 29071 MÁLAGA (SPAIN)
  2. 2 Departamento de Economía y Administración de Empresas Despacho: 4305-c Facultad de CC. Económicas y Empresariales UNIVERSIDAD DE MÁLAGA (SPAIN) Campus El Ejido, s/n - 29071 MÁLAGA
  3. 3 Departamento Economía Financiera II Facultad Ciencias Económicas y Empresariales, Universidad del País Vasco/Euskal Herriko Unibertsitatea. Avda. Lehendakari Aguirre 83, 48015 Bilbao
Mostrar afiliaciones +
Revista:
Tourism & Management Studies

ISSN: 2182-8466,  2182-8458

Año de publicación: 2016

Volumen: 12

Número: 1

Páginas: 67-73

Tipo: Artículo

DOI: 10.18089/TMS.2016.12107 DIALNET GOOGLE SCHOLAR lock_openDialnet editor

Otras publicaciones en: Tourism & Management Studies

Resumen

This article has attempted to provide empirical evidence of the relationships between two groups of perceived destination image attributes, tourist satisfaction and tourist loyalty. In order to explore these relationships, two groups of destination image attributes perceived in situ have been studied: “hard ware” and “human ware” attributes of a south Spain destination. A theoretical model is tested on a sample of tourists using structural equations modeling. A positive relationship is detected between the variables.From a practical point of view, recommendations were made on the importance of destination image attributes such us “hard ware attributes” and “human ware attributes” that generate favorable word-of-mouth recommendations and revisit intentions. 

Fuente de los datos: Dialnet