La otra televisión pública españolauna revisión de las televisiones autonómicas y su adaptación al escenario digital

Resumen

The Spanish regional public television stations have a long history, but, increasingly, they face the challenge of new technologies and new forms of communication since their birth in the 1980s. This research has focused on conceptualizing television stations with the greatest and least media trajectory, such as: EITB, TV3, TVG, TPA, À Punt and 7 RM TV, and their relationship with the world of social networks and digital architecture. A quantitative analysis of its different publications on Facebook, Instagram and YouTube has been carried out, as well as an analysis of the architecture of its web pages, taking into account concepts such as user experience design, contextual and functional elements as well as accessibility. The intention of this research is to be able to verify how the chains considered historical, as well as those born within the digital context, are related to new technologies and to be able to observe if new stories are being promoted and favoring relationships with users. for the sake of being able to reach a younger audience that feels less and less related to traditional television.