Análisis de los perfiles en Facebook de los canales temáticos infantiles de carácter privado

  1. Jesús Díaz-Campo 1
  2. Erika Fernández 1
  1. 1 Universidad Internacional de La Rioja
    info

    Universidad Internacional de La Rioja

    Logroño, España

    ROR https://ror.org/029gnnp81

Book:
Actas del I Congreso Internacional de Comunicación Infantil: un debate sobre técnicas, efectos y cuestiones éticas
  1. PATRICIA NUÑEZ (coord.)
  2. Antón Álvarez Ruiz (coord.)

Publisher: icono14.net ; Universidad Complutense de Madrid

Year of publication: 2014

Pages: 273-289

Congress: Congreso Internacional de Comunicación Infantil (1. 2014. Madrid)

Type: Conference paper

Abstract

The study presents the analysis of the profile in Facebook of the three private channels withmore audience among kids from 4 to 12 years old of the open broadcast television. It wasclassified the activity of the broadcasters Neox, Boing and Disney Channel during Januaryand February 2014. The research was approached from a quantitative perspective inorder to determine what content they publish and the degree of participation of children.It has been found that the main use of the social network by thematic channels aimed atchildren is as a vehicle of promotion of the shows broadcast on television.