Estrategias de comunicación de la nueva extrema derecha española. De Hogar Social a Vox, del alter-activismo a la doctrina del shock
- Álvarez-Benavides, Antonio 1
- Jiménez Aguilar, Francisco 2
- 1 City University of New York (CUNY), Estados Unidos
- 2 Universidad de Granada, España
ISSN: 2707-8922, 2707-8914
Year of publication: 2020
Volume: 1
Issue: 2
Pages: 55-78
Type: Article
More publications in: Revista Latinoamericana Estudios de la Paz y el Conflicto
Abstract
The Spanish far-right has not had political representation or popular support since the democratic Transition, which was an exception to the European context. However, since just a few years ago, two new ultra-rightists formation have burst in force: Hogar Social and Vox. In this text we will analyze, from a sociological and historical perspective, the evolution of the Spanish far-right with the aim of explaining the emergence of both formations. In the same way, through a netnography and a discursive analysis, we will examine their similarities and differences, their communicative tactics and the reasons that could explain their growing acceptance by a significant part of society.