Estrategias de comunicación de la nueva extrema derecha española. De Hogar Social a Vox, del alter-activismo a la doctrina del shock

  1. Álvarez-Benavides, Antonio 1
  2. Jiménez Aguilar, Francisco 2
  1. 1 City University of New York (CUNY), Estados Unidos
  2. 2 Universidad de Granada, España
Journal:
Revista Latinoamericana Estudios de la Paz y el Conflicto

ISSN: 2707-8922 2707-8914

Year of publication: 2020

Volume: 1

Issue: 2

Pages: 55-78

Type: Article

DOI: 10.5377/RLPC.V1I2.9833 DIALNET GOOGLE SCHOLAR

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Abstract

The Spanish far-right has not had political representation or popular support since the democratic Transition, which was an exception to the European context. However, since just a few years ago, two new ultra-rightists formation have burst in force: Hogar Social and Vox. In this text we will analyze, from a sociological and historical perspective, the evolution of the Spanish far-right with the aim of explaining the emergence of both formations. In the same way, through a netnography and a discursive analysis, we will examine their similarities and differences, their communicative tactics and the reasons that could explain their growing acceptance by a significant part of society.