Estigmatización social en el tratamiento informativo de la obesidad en la prensa española durante la pandemia

  1. Idoia Camacho Markina 1
  2. Udane Goikoetxea Bilbao 1
  3. Iñigo Marauri Castillo 1
  1. 1 Universidad del País Vasco/Euskal Herriko Unibertsitatea
    info

    Universidad del País Vasco/Euskal Herriko Unibertsitatea

    Lejona, España

    ROR https://ror.org/000xsnr85

Revista:
Revista Latina de Comunicación Social

ISSN: 1138-5820

Año de publicación: 2023

Número: 81

Tipo: Artículo

DOI: 10.4185/RLCS-2023-1895 DIALNET GOOGLE SCHOLAR lock_openDialnet editor

Otras publicaciones en: Revista Latina de Comunicación Social

Objetivos de desarrollo sostenible

Resumen

Introduction: This study analyzes the treatment of obesity in the Spanish press during the first year of the COVID-19 pandemic, with the aim of finding out how the information on this topic was framed. Methodology: Using the methodology of content analysis and the framing theory as a reference, 350 content units on obesity and COVID-19 published in the digital editions of the four most widely read Spanish general-information newspapers in 2020 were analyzed: El País, El Mundo, La Vanguardia and ABC. Results: In the contents that focus on obesity the individual responsibility frame predominates, attributing the cause of obesity to individual responsibility and disseminating the idea that being overweight is a personal choice. On the other hand, in those centred on COVID-19, the collective responsibility frame predominates. Offensive language and images that reflect negatively on people with obesity are also used, albeit in a minority of cases. Discussion: The media can influence the beliefs and attitudes of its audience, as well as health care decision-making. Thus, the way in which the media portrays obesity is important in increasing or reducing stigmatization toward people who suffer from it. Conclusions: Narrative attributing the cause of obesity to individual responsibility fosters increased social stigma and reinforces weight-based stereotypes and should be avoided in the media.

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