Pandemia y comunicación en las organizacionescrisis, adaptación y nuevas tácticas

  1. Basurto Arruti, Asier
  2. Apodaka Ostaikoetxea, Eduardo
  3. Agirreazkuenaga Onaindia, Irat
  4. Eskisabel Larrañaga, Idurre
  5. Zabalondo Loidi, Beatriz
Journal:
Mediatika: cuadernos de medios de comunicación

ISSN: 1988-3935

Year of publication: 2022

Issue: 19

Pages: 25-40

Type: Article

More publications in: Mediatika: cuadernos de medios de comunicación

Abstract

All organizations that make public communication had to adapt their activities to exceptional conditions during the first few months of the pandemic of COVID19 due to the health crisis. This article examines changes in organizations based on the experiences of those in charge of communication issues, with particular attention to the use of languages and management of the minoritized language, the Basque-language in this case. The sudden crisis situation has put the organizations' communication procedures and capabilities to the test. The role and importance of communication within each organization has been exposed and has led to changes that will continue for a long time.

Bibliographic References

  • AGIRREAZKUENAGA, Irati; APODAKA, Eduardo; BASURTO, Asier; ESKISABEL, Idurre; ZABALONDO, Beatriz (2021) “COVID-19aren eragina erakundeen komunikazio publikoan” txostena. Andoain. Soziolinguistika Klusterra.
  • APODAKA, Eduardo; ANDUAGA, Uxoa; ESKISABEL, Idurre y SUBERBIOLA, Pablo (2017), "Jendaurrean Erabili Praktika Komunitatea, euskarazko komunikazio publikoari eraginez", en: BAT Soziolinguistika Aldizkaria 103 (2), 89-113.
  • CRNIC-GROTIC, Vesna (2020), Communication in RMLs of utmost importance in global medical crises, https://www.coe.int/en/web/european-charter-regional-or-minority-languages/news/-/asset_publisher/t9sWxmY5eZkv/content/communication-in-rmls-of-utmost-importance-in-global-medical-crises (2021-11-18)
  • DIXON, Maria A. (2017). Corporate Communication. The International Encyclopedia of Organizational Communication, 1–11. doi:10.1002/9781118955567.
  • EUSKALGINTZAREN KONTSEILUA (2020), Geroa Euskaratik, https://kontseilua.eus/wp-content/uploads/2020/06/Geroa-Euskaratik-Adierazpena.pdf (2021-11-18)
  • Varios autores (2020), Euskaraz hitz egingo duen Jaurlaritzaren aldeko manifestua, https://www.berria.eus/albisteak/186098/manifestua-eta-sinatzaileak.htm (2021-11-18)
  • HIZKUNTZA ESKUBIDEEN BEHATOKIA (2021), 2020ak agerian utzi du hizkuntza-eskubideei ematen zaien bigarren mailako balioa https://www.behatokia.eus/EU/albisteak/2020ak_agerian_utzi_du_hizkuntza_eskubideei_ematen_zaien_bigarren_mailako_balioa (2021-11-18)
  • LALIC, Danijela & STANKOVIC, Jelena & GRAČANIN, Danijela & MILIĆ, Bojana. (2020). New Technologies in Corporate Communications.
  • ORIHUELA, José Luis (2015) Los medios después de internet. Barcelona. UOC
  • VAN RIEL Cees B.M. y FOMBRUN Charles J.(2007) Essentials of corporate
  • Communication. London. Routledge
  • WENGER, Étienne (1998), Communities of Practice: learning, meaning and identity. Cambridge, University Press.
  • WENGER, Étienne (2016), Communities of Practice: learning as a social system. https://thesystemsthinker.com/communities-of-practice-learning-as-a-social-system/ (2021-05-28)
  • ZABALONDO, Beatriz y BASURTO, Asier (2020) “Praktika linguistikoak eta harremanak Euskal Herriko komunikazio publikoan” en: BAT Soziolinguistika Aldizkaria 115 (2), 117-135