Women satisfaction with cosmetic brands: The role of dissatisfaction and hedonic brand benefits

  1. Apaolaza-Ibanez, Vanessa
  2. Hartmann, Patrick
  3. Diehl, Sandra
  4. Terlutter, Ralf
Revue:
AFRICAN JOURNAL OF BUSINESS MANAGEMENT

ISSN: 1993-8233

Année de publication: 2011

Volumen: 5

Número: 3

Pages: 792-802

Type: Article

GOOGLE SCHOLAR
La source de données: WoS