The Relationship between Gratifications from Social Networking Site Use and Adolescents' Brand Interactions

  1. Apaolaza, Vanessa
  2. Hartmann, Patrick
  3. He, Jiaxun
  4. Barrutia, Jose M.
  5. Echebarria, Carmen
Collection de livres:
ADVANCES IN ADVERTISING RESEARCH, VOL 7: BRIDGING THE GAP BETWEEN ADVERTISING ACADEMIA AND PRACTICE
  1. Christodoulides, G (coord.)
  2. Stathopoulou, A (coord.)
  3. Eisend, M (coord.)

ISSN: 2626-0328,  2626-0336

ISBN: 978-3-658-15220-8,  978-3-658-15219-2

Année de publication: 2017

Pages: 29-41

Congreso: 14th International Conference on Research in Advertising (ICORIA)

Type: Communication dans un congrès

DOI: 10.1007/978-3-658-15220-8_3 GOOGLE SCHOLAR
La source de données: WoS