The Relationship between Gratifications from Social Networking Site Use and Adolescents' Brand Interactions

  1. Apaolaza, Vanessa
  2. Hartmann, Patrick
  3. He, Jiaxun
  4. Barrutia, Jose M.
  5. Echebarria, Carmen
Büchersammlung:
ADVANCES IN ADVERTISING RESEARCH, VOL 7: BRIDGING THE GAP BETWEEN ADVERTISING ACADEMIA AND PRACTICE
  1. Christodoulides, G (coord.)
  2. Stathopoulou, A (coord.)
  3. Eisend, M (coord.)

ISSN: 2626-0328,  2626-0336

ISBN: 978-3-658-15220-8,  978-3-658-15219-2

Datum der Publikation: 2017

Seiten: 29-41

Kongress: 14th International Conference on Research in Advertising (ICORIA)

Art: Konferenz-Beitrag

DOI: 10.1007/978-3-658-15220-8_3 GOOGLE SCHOLAR
Fuente de los datos: WoS