Brand ambassadors at the center of the advertising strategy. The launch of Samsung Spain mobile devices with urban music artists

  1. Miguélez-Juan, B.
  2. Rebollo-Bueno, S.
Journal:
VISUAL Review. International Visual Culture Review / Revista Internacional de Cultura

ISSN: 2695-9631

Year of publication: 2023

Volume: 10

Type: Article

DOI: 10.37467/REVVISUAL.V10.4630 GOOGLE SCHOLAR lock_openOpen access editor
Data source: Scopus