Facebook en la docencia universitariauna herramienta para profundizar en contenidos teórico-prácticos

  1. Elgorriaga Astondoa, Edurne 1
  2. Martínez Moreno, Edurne 1
  3. Lira Rodríguez, Eva M.ª 2
  1. 1 Universidad del País Vasco/Euskal Herriko Unibertsitatea
    info

    Universidad del País Vasco/Euskal Herriko Unibertsitatea

    Lejona, España

    ROR https://ror.org/000xsnr85

  2. 2 Universidad de Zaragoza
    info

    Universidad de Zaragoza

    Zaragoza, España

    ROR https://ror.org/012a91z28

Book:
Conference proceedings. CIVINEDU 2022: 6th International Virtual Conference on Educational Research and Innovation

Publisher: REDINE (Red de Investigación e Innovación Educativa)

ISBN: 978-84-124511-6-0

Year of publication: 2022

Pages: 576-581

Congress: International Virtual Conference on Educational Research and Innovation CIVINEDU (6. 2022. Madrid)

Type: Conference paper

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Abstract

This paper presents an experience carried out with social networks in the subject of Psychology of Advertising and Marketing (Degree in Psychology). The Facebook application was used to encourage discussion with students and share information related to the subject. For this purpose, a private group was created and rules of participation were designed. 44.6% of students participated in the group with different levels of involvement. The experience was evaluated by two external teachers by questioning the students and the teacher. It was concluded that the experience was positive in terms of facilitating communication and incorporating content that remained in the private sphere. In addition, the teacher was able to identify content that was not well understood in the classroom. Despite being valued as a useful tool for deepening theoretical and practical content, the students and the teacher confirmed that it can sometimes lead to an overload of work.

Data source: Dialnet