The buying center concept as a milestone in industrial marketing: Review and research agenda

  1. Cabanelas, P.
  2. Mora Cortez, R.
  3. Charterina, J.
Revue:
Industrial Marketing Management

ISSN: 0019-8501

Année de publication: 2023

Volumen: 108

Pages: 65-78

Type: Article

DOI: 10.1016/J.INDMARMAN.2022.10.026 GOOGLE SCHOLAR lock_openAccès ouvert editor
La source de données: Scopus