The buying center concept as a milestone in industrial marketing: Review and research agenda

  1. Cabanelas, P.
  2. Mora Cortez, R.
  3. Charterina, J.
Aldizkaria:
Industrial Marketing Management

ISSN: 0019-8501

Argitalpen urtea: 2023

Alea: 108

Orrialdeak: 65-78

Mota: Artikulua

DOI: 10.1016/J.INDMARMAN.2022.10.026 GOOGLE SCHOLAR lock_openSarbide irekia editor
Datuen iturria: Scopus