Exploring success factors of marketing in private healthcare organizations: evidence from Lebanon

  1. Arzubiaga, U.
  2. Schiavone, F.
  3. Ali Mohamad, T.
  4. Chen, J.
Journal:
Journal of Business and Industrial Marketing

ISSN: 0885-8624

Year of publication: 2022

Volume: 37

Issue: 8

Pages: 1734-1744

Type: Article

DOI: 10.1108/JBIM-07-2020-0372 GOOGLE SCHOLAR
Data source: Scopus