Airbnb branding: Heritage as a branding element in the sharing economy

  1. Fierro, A.
  2. Aranburu, I.
Revue:
Sustainability (Switzerland)

ISSN: 2071-1050

Année de publication: 2019

Volumen: 11

Número: 1

Type: Article

DOI: 10.3390/SU11010074 GOOGLE SCHOLAR lock_openAccès ouvert editor