Airbnb branding: Heritage as a branding element in the sharing economy

  1. Fierro, A.
  2. Aranburu, I.
Journal:
Sustainability (Switzerland)

ISSN: 2071-1050

Year of publication: 2019

Volume: 11

Issue: 1

Type: Article

DOI: 10.3390/SU11010074 GOOGLE SCHOLAR lock_openOpen access editor
Data source: Scopus