Adapt or die? How traditional Spanish TV broadcasters deal with the youth target in the new audio-visual ecosystem
- Casado, M.Á.
- Guimerà, J.À.
- Bonet, M.
- Llavador, J.P.
ISSN: 1749-6039, 1749-6020
Year of publication: 2023
Volume: 18
Issue: 3
Pages: 256-273
Type: Article