Tratamiento del azúcar en la prensa digital españolaanálisis comparativo

Abstract

Sugar was a topic of interest for the Spanish online press during 2017 and 2018. This is demonstrated by the 245 texts that were published in five online newspapers: abc.es, elpais.com, elconfidencial.com, eldiario.es, and lavanguardia. com. This study focuses on a comparative analysis of the informational treatment, relevance, themes, frames, comments, and stylistic resources that each of these media displayed. The quantification and evolution of the content corroborate that this topic is consolidated on the news agenda of the media and has been evolving towards the themes of Nutrition/Health, to the detriment of content in the field of Economy/Politics. Looking at the most relevant frames, nuances are observed in each of the newspapers studied. When the subject of sugar is approached from an economic or political angle, all the media highlight the frame of solutions/measures, whether they be corporate or institutional. However, abc.es and lavanguardia.com also place emphasis on the Conflict frameworks, which is hardly relevant for the rest. The emphasis is placed on the Evidence/Revelation frameworks in the texts about Nutrition/Health, except again for abc.es, which prioritized the Consequences frameworks. Almost all the newspapers use resources close to service journalism, and a pedagogical vocation emerges from the headlines. Above all, abc.es and (to a lesser extent) elconfidencial.com use a more informative tone. Readers’ comments are very scarce despite the tone of complaint and alarm of much of the content, focusing on Nutrition/Health issues, on elpais.com and eldiario.es.