Consumer Self-Confidence in Green Foods: An Investigation of the Role of Ecolabels Using the Theory of Planned Behavior and Market Segmentation

  1. D’Souza, C.
  2. Taghian, M.
  3. Apaolaza, V.
  4. Hartmann, P.
  5. Brouwer, A.
  6. Chowdhury, B.
Revue:
Journal of International Food and Agribusiness Marketing

ISSN: 1528-6983 0897-4438

Année de publication: 2022

Volumen: 34

Número: 5

Pages: 457-487

Type: Article

DOI: 10.1080/08974438.2021.1901826 GOOGLE SCHOLAR