Consumer Self-Confidence in Green Foods: An Investigation of the Role of Ecolabels Using the Theory of Planned Behavior and Market Segmentation

  1. D’Souza, C.
  2. Taghian, M.
  3. Apaolaza, V.
  4. Hartmann, P.
  5. Brouwer, A.
  6. Chowdhury, B.
Journal:
Journal of International Food and Agribusiness Marketing

ISSN: 1528-6983,  0897-4438

Year of publication: 2022

Volume: 34

Issue: 5

Pages: 457-487

Type: Article

DOI: 10.1080/08974438.2021.1901826 GOOGLE SCHOLAR
Data source: Scopus