Mobile banking adoptiona bibliometric analysis

Abstract

The recent explosion of the use of applications in business has generated new channels of interaction and communication with customers that are modifying consumer behavior. The banking sector could not be left behind, implementing mobile banking to facilitate the relationship with customers by providing in real time the financial information of the account holder and expanding the range of services available in the branches, which is why the interest in carry out a bibliometric analysis on the mobile banking adoption studies that have been carried out and be able to identify trends and future lines of research. The data for the analysis were obtained from the Elsevier Scopus database. The search query consisted of all publications with the phrase "mobile banking adoption" and "m-banking adoption" in its title, summary or keywords. This search was made on March 6, 2018, yielding 94 documents, including 58 articles, 26 conference papers, 4 reviews, 3 conference reviews, 2 book chapters and 1 article in press, covering the period from 2005 to February 2018. It can be concluded that the subject is in tension, there being a lot of joint publication, the publications of multiple authors represent approximately three-quarters of all publications, the Asian and European continents lead the number of publications being India and Finland the main countries.