El "Think Different" de las clases magistrales

  1. García González, Daniel 1
  1. 1 Universidad del País Vasco/Euskal Herriko Unibertsitatea
    info

    Universidad del País Vasco/Euskal Herriko Unibertsitatea

    Lejona, España

    ROR https://ror.org/000xsnr85

Journal:
Estudios sobre el mensaje periodístico

ISSN: 1988-2696

Year of publication: 2013

Issue Title: La enseñanza de la Comunicación en el Espacio Europeo de Educacion Superior (EEES)

Issue: 19

Pages: 773-782

Type: Article

DOI: 10.5209/REV_ESMP.2013.V19.42160 DIALNET GOOGLE SCHOLAR lock_openOpen access editor

More publications in: Estudios sobre el mensaje periodístico

Sustainable development goals

Abstract

This article analyzes the most recent literature concerning to the public interventions of the former CEOof Apple, Steve Jobs –in which there come apart the key point for the success of his presentations– andit raises how these might be applies the current teaching. Compartmented in ten practical advices, we willverify how those which seem to be the most outstanding aspects of the keynotes of the company fromCupertino rely on basic postulates of experts in education and Psicology. Reviewing them in a reflexivemanner must serve teachers to ponder to what extent it is possible or not to implement them in our master classes and to what extent they serve to improve the teaching and learning process.

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