Neuromarketingtecnologías, mercado y retos

Referencias bibliográficas

• AARTS, H.; CUSTERS, R.; MARIEN, H. (2008): «Preparing and Motiating Behaviour Outside Awareness», Science, 319, 1639.
• ALPERT, S. (2007): «Brain privacy: how can we protect it?», The American Journal of Bioethics, 7, 70-73.
• AMBLER, T.; IOANNIDES, A.; ROSE, S. (2000): «Brands on the brain: Neuro- images of advertising», Business Strategy Review, 11(3), 17-30.
• APPELBAUM, PS. (2007) «Law & psychiatry: the new lie detectors: neuroscience, deception, and the courts», Psychiatric Services, 58, 460-462.
• ARIEL, D.; BERNS, G.S. (2010): «Neuromarketing: the hope and hype of neuroimaging in busi-ness», Nature Reviews Neuroscience, April 2010, 11.
• AZCARATE, A.; HAGELOH, F.; SANDE, K.; VALENTI, R. (2005): «Automatic facial emotion recognition». Tech report. University of Amsterdam, http://staff.science.uva.nl/~rvalenti/projects/mmis/Automatic%20Facial%20Emotion%20Recognition.pdf. Web consultada el 18/07/2011.
• BERNS, G.S.; MOORE, S.E. (2010): «A neural predictor of Cultural Popularity». Available at SSRN: http://ssrn.com/abstract=1742971
• BOUCSEIN, W. (1992): Electrodermal activity, New York, Plenum Press.
• BRAIDOT, N. (2009): Neuromarketing, Barcelona, Gestión 2000.
• CRANDALL, K.B. (2006): «Invisible Commercials and Hidden Persuaders: James M. Vicary and the Subliminal Advertising Controversy of 1957», Undergraduate Honors Thesis. University of Florida. Available at http://plaza.ufl.edu/cyllek/docs/KCrandall_Thesis2006.pdf
• COUTLER, R.A.; ZALTMAN, G.; COUTLER, K.S. (2001): «Interpreting Consumer Perceptions of Advertising: An Application of the Zaltman Metaphor Elicitation Technique», Journal of Advertising, 30(4), Winter 2001.
• DAVIDSON, R.J., EKMAN, P., SARON, C.D., SENULIS, J.A.; FRIESEN, W.V. (1990): «Approach-withdrawal and cerebral asymmetry: emotional expression and brain physiology», Journal of Personality and Social Psychology, 58, 330-341.
• DE BALANZÓ, C.; SERRANO ABAD, N.; SCAMELL-KATZ, S. (2010): «Damasio: a starting point for integrating neuroscience findings into retail research», comunicación presentada en ESOMAR Congress 2010, https://www.esomar.org/web/publication/paper.php?id=2153, Web visitada el 21/02/2011.
• DEPPE, M.; SCHWINDT, W.; KUGEL, H.; PLASSMANN, H.; KENNING, P. (2005): «Non-Linear responses within the medial prefrontal cortex reveal when specific implicit information influences economic decision-making», Journal of Neuroimaging, 15(2), 171-183.
• DEPPE, M.; SCHWINDT, W.; PIEPER, A.; KUGEL, H.; PLASSMANN, H.; KENNING, P.; DEPPE, K.; RINGELSTEIN, E.B. (2007): «Anterior cingulate reflects susceptibility to framing during at-tractiveness evaluation», Neuroreport, 18(2), 1119-1123.
• EDITORIAL (2004): «Brain scam?», Nature Neuroscience, 7, 683.
• EDITORIAL (2007): «Mind games», Nature, 450, 457.
• EKMAN, P.; FRIESEN, W. (1978): Facial Action Coding System: A Technique for the Measure-ment of Facial Movement, Palo Alto, Consulting Psychologists Press.
• ESTEPP, J. R.; CHRISTENSEN, J.C.; MONNIN, J.W.; DAVIS, I.M.; WILSON, G.F. (2009): «Valida-tion of a Dry Electrode System for EEG», Human Factors and Ergonomics Society Annual Meeting Proceedings, 53(18), 2009 , 1171-1175.
• GREELY, HT. (2006): «The social effects of advances in neuroscience: legal problems, legal perspectives», en J Illes(ed), Neuroethics: Defining the Issues in Theory, Practice, and Policy, Oxford University Press, Oxford, 245-264.
• GROEPPEL-KLEIN,A. (2005): «Arousal and consumer in store behavior», Brain Research Bulletin, 67, 428-437.
• GROSENICK, L.; GREER, S.; KNUTSON, B. (2008): «Interpretable classifiers for FMRI improve prediction of purchases», IEEE Transactions on Neural Systems and Rehabilitation Engineering. 16, 539-548.
• HARE, T. A., O’DOHERTY, J., CAMERER, C. F., SCHULTZ, W.; RANGEL, A.(2008): «Dissociating the role of the orbitofrontal cortex and the striatum in the computation of goal values and prediction errors», Journal ofNeuroscience, 28, 5623-5630.
• HARMON-JONES, E. (2003): «Clarifying the emotive functions of asymmetrical frontal cortical activity», Psychophysiology 40, 838-848.
• HASSON, U.; NIR, Y.; LEVY, I.; FUHRMANN, G.; MALACH, R. (2004): «Intersubject synchroniza-tion of cortical activity during natural vision», Science, 303, 1634-1640.
• HASSON, U.; FURMAN, O.; CLARK, D.; DUDAI, Y.; DAVACHI, L. (2008): «Enhanced intersubject correlations during movie viewing correlate with successful episodic encoding», Neuron, 57, 452-462
• HENRICH, J.; HEINE, S.J.; CNOREZAYAN,A. (2010): «The weirdest people in the world?», Be-havioral and Brain Sciences, 33, 61-135.
• HUSTER, R. J., STEVENS, S., GERLACH, A. L. & RIST, F. (2008): «A spectroanalytic approach to emotional responses evoked through picture presentation», International Journal of Psycho-physiology, 72, 212-216.
• ILLES, J.; KIRSCHEN, M.P.; EDWARDS, E.; STANFORD, L R.; BANDETTINI, P; CHO, M.K.; FORD, P.J.; GLOVER, G.H.; KULYNYCH, J.; MACKLIN, R.; MICHAEL, D.B; WOLF, S.M. et al. (2006): «Incidental Findings in Brain Imaging Research», Science, 311, 783-784.
• ILLES, J. (2007): «Empirical neuroethics. Can brain imaging visualize human thought? Why is neuroethics interested in such a possibility?», EMBO Reports 8 (Spec. No.), S57-S60.
• IZUMA, K.; SAITO, D. N.; SADATO, N. (2001): «Processing of social and monetary rewards in the human striatum», Neuron, 58, 284-294.
• KENNING, P. H. & PLASSMANN, H. (2008): «How neuroscience can inform consumer research», IEEE Transactions On Neural Systems And Rehabilitation Engineering, 16, 532-538.
• KNUTSON, B., ADAMS, C. M., FONG, G. W.; HOMMER, D. (2001): «Anticipation of increasing monetary reward selectively recruits nucleus accumbens», Journal of Neuroscience, 21, RC159.
• KNUTSON, B., RICK, S., WIMMER, G. E., PRELEC, D. & LOEWENSTEIN, G. (2007): «Neural predictors of purchases», Neuron, 53, 147-156.
• KULYNYCH, J. (2002): «Legal and ethical issues in neu- roimaging research: human subjects protection, medical privacy, and the public communication of research results», Brain and Cognition, 50, 345-357.
• ILLES, J; RACINE, E. (2005): «Imaging or imagining? A neuroethics challenge informed by genetics», The American Journal of Bioethics, 5, 5-18.
• LEE, N.; BRODERICK, A. J.; CHAMBERLAIN, L. (2007): «What is neuromarketing? A discussion and agenda for future research», International Journal of Psychophysiology, 63, 199-204.
• LEVY, N. (2009): «Neuromarketing: Ethical and Political Challenges», Ethics & Politics, XI, 2, 10-17.
• LINDSTROM, M. (2008):Buyology. Truth and Lies about why we buy, New York, Doubleday. Ed. esp. Buyology. Verdades y mentiras de por qué compramos, Barcelona, Gestión 2000, 2010.
• MARKETING RESEARCH ASSOCIATION (2007): «The code of marketing research stand-ards». www.mra-net.org, http://www.mra-net.org/images/documents/expanded_code.pdf. Web visitada el 15/02/2011.
• MARTÍNEZ HERRADOR, J.L.; GARRIDO MARTÍN, E.; VALDUNQUILLO CARLÓN, I.; MACAYA SÁNCHEZ, J. (2010): «Análisis de la atención y la emoción en el discurso político a partir de un nuevo sistema de registro psicofisiológico y su aplicación a las ciencias políticas». Universidad de Salamanca, http://www.usal.es/~dpublico/Posgrado2009-2010/seminariomartinezherrador.doc. Web consultada el 15/02/2011.
• MCCLURE, S. M.; LI, J.; TOMLIN, D.; CYPERT, K.S.; MONTAGUE, L.M.; MONTAGE, R. (2004): «Neural correlates of behavioral preference for culturally familiar drinks», Neuron, 44, 379-387.
• MURPHY, E.R,; ILLES, J.; REINER, P.B. (2008): «Neuroethics of neuromarketing», Journal of Consumer Behaviour, 7, 293-302.
• NEUROFOCUS (2010): «NeuroFocus Announces Neuro StandardsTM; Market Research Indus-try’s Sole Set of Principles for Conducting Scientifically-Sound, Full Brain-based EEG Studies». Neurofocus.com, http://neurofocus.com/pdfs/NeuroStandardsRelease_NF.PDF. Web visitada el 15/02/2011.
• OHME, R.; REYKOWSKA, D.; WIENER, D.; CHOROMANSKA, A. (2009): «Analysis of NeuroPhys-iological Reactions to Advertising Stimuli by Mean of EEG and Galvanic Skin Response Measures», Journal of Neuroscience, Psychology, and Economics, 2(1), 21-31.
• OHME, R.; REYKOWSKA, D.; WIENER, D.; CHOROMANSKA, A. (2010): «Application of frontal EEG asymmetry to advertising research», Journal of Eco-nomic Psychology, 31, 785-793.
• PETTY, R.E.; CACIOPPO,J.T. (1986): «The elaboration likelihood model of persuasion». Ad-vances in experimental social psychology, 19, 123-205.
• PLASSMANN, H.; O’DOHERTY, J.; SHIV, B.; RANGEL, A. (2001): «Marketing actions can modu-late neural representations of experienced pleasantness», Proceedings of National Academy of Sciences of the USA, 105, 1050-1054.
• PLASSMANN, H.; KENNING, P.; AHLERT, D. (2007): «Why companies should make their customers happy: The neural correlates of customer loyalty», Advances in Consumer Research – North America Conference Proceedings, 34, 735-739.
• REUTERS (2009): «EmSense Raises $9 Million Series C Round of Financing». Reuters.com, http://www.reuters.com/article/2009/11/03/idUS149271+03-Nov-2009+PRN20091103. Web visitada 21/02/2011.
• ROBINSON, J. (2006): «Is That a Neuromarketer in Your Brain?» Gallup Management Journal, January 12. http://gmj.gallup.com/content/20785/neuromarketer-your-brain.aspx. Web visit-ada el 19/02/2011.
• SALAH, A.A.; SEBE, N.; GEVERS, T. (2009): «Communication and automatic interpretation of affect from facial expressions», en Gokay, D. & Yildirim (eds), Affective Computing and Interaction: Psychological, Cognitive and Neuroscientific perspectives, Hershey (USA), IGI Global, 157-183.
• SANDS, S. (2009): «Sample Size Analysis for Brainwave Collection (EEG) Methodologies». Sandsresearch.com, http://www.sandsresearch.com/WhitePaperSampleSize.aspx. Web visi-tada el 14/02/2011.
• SANTOS, J. P.; SEIXAS, D.; BRANDAO, S., MOUTINHO, L. (2011): «Investigating the role of the ventromedial prefontral cortex in the assessment of brands», Frontiers in Neuroscience, 5, art. 77, 1-8.
• SPIERS, H. J.; MAGUIRE, E. A. (2007): «Decoding human brain activity during real-world expe-riences», Trends in Cognitive Sciences, 11, 356-365.
• TAHERI, B.A.; KNIGHT, R.T.; SMITH, R.L. (1994): «A dry electrode for EEG recording», Elec-troencephalography and Clinical Neurophysiology, Volume 90, Issue 5, May, 376-383.
• THE NIELSEN COMPANY (2008): «Nielsen makes strategic investment in NeuroFocus, an inno-vative leader in neuromarketing research», Nielsen.com, http://au.nielsen.com/site/NeuroFocus.shtml. Web visitada el 14/02/2011.
• TOVINO, SA. (2005): «The confidentiality and privacy implications of functional magnetic reso-nance imaging», The Journal of Law, Medicine & Ethics, 33, 844–850.
• TOVINO, SA. (2007): «Functional neuroimaging and the law: trends and directions for future scholarship», The American Journal of Bioethics, 7, 44-56.
• WEISBERG, D. S.; KEIL, F.C.; GOODSTEIN, J.; RAWSON, E.; GRAY, J.R. (2008): «The Seductive Allure of Neuroscience Explanations», Journal of Cognitive Neuroscience, 20(3), 470-477.
• WIKIPEDIA (2011a): Electroencefalografía. Dirección http://es.wikipedia.org/wiki/Electroencefalograf%C3%ADa Web visitada el 06/02/2011.
• WIKIPEDIA (2011b): Imagen por Resonancia Magnética Funcional. Dirección http://es.wikipedia.org/wiki/Resonancia_funcional. Web visitada el 06/02/2011.
• WIKIPEDIA (2011c): Magnetoencefalografía. Dirección http://es.wikipedia.org/wiki/Magnetoencefalograf%C3%ADa. Web visitada el 06/02/2011.
• YOON, C.; GUTCHESS, A.H.; FEINBERG, F.; POLK, T.A. (2006): «A functional magnetic resonance imaging study of neural dissociations between brand and person judgments», Journal of Consumer Research, 33, 31-40.
• ZALTMAN, G; COUTLER, R.H. (1995): «Seeing the voice of the Customer: Metaphor-Based Advertising Research», Journal of Advertising Research, 35(4), July/August 1995.
• ZALTMAN, G. (2003): How Customers Think, Boston (MA), Harvard Business School Press. Ed. esp. Cómo piensan los consumidores, Barcelona, Ediciones Urano, 2004.