La propiedad industrial como estrategía competitivaestudio de un caso
ISSN: 0040-1838
Año de publicación: 2011
Número: 294
Páginas: 50-56
Tipo: Artículo
Otras publicaciones en: Técnica industrial
Resumen
In this paper, we present a case study ofinnovation in relatio, to the industrial property strategy adopted. Through the analy- sis ofindustrial property titles c/aimed by the company to pro tect the results of its innovation efforts, it highlights the neces sity ofprotecting them. This will be seen as necessary joint us of different forms of industrial property, which ís a necessar actíon within the framework of proper corporate competitive strategy.