Pandemia, consumo audiovisual y tendencias de futuro en comunicación.

Abstract

This article delves into the most important changes that have taken place in the field of communication in the context of the pandemic caused by COVID-19. Aspects such as the increase in media consumption, especially in digital and online media, the importance of current affairs in this crisis and the growth of fiction and entertainment content are some of the issues mentioned in it. A large number of sources offering very up-to-date data are used and, in addition, we have included the results of our own research based on a panel of university students. In the first part, and from a global perspective, we offer references of different countries of all over the world to, later, locate the theme within the Spanish boundaries. In the section including the data from the panel of Basque university students, the article describes the aforementioned young people’s media consumption and attitudes about both legacy and online media.In the final section of the article, we comprise some reflections on the current moment and future trends in the changing world of communication. Among the conclusions, two should be highlighted: to place the current crisis at a time of change and expansion in the various communication practices and to assign to the youngest innovative positions in the how, what and where consume media, specially, online media