PLS–SEM in business promotion strategies. A multigroup analysis of mobile coupon users using MICOM

  1. Carranza, R.
  2. Díaz, E.
  3. Martín-Consuegra, D.
  4. Fernández-Ferrín, P.
Journal:
Industrial Management and Data Systems

ISSN: 0263-5577

Year of publication: 2020

Volume: 120

Issue: 12

Pages: 2349-2374

Type: Article

DOI: 10.1108/IMDS-12-2019-0726 GOOGLE SCHOLAR
Data source: Scopus