E-commerce use among digital TV subscribers: Audiovisual abundance and virtual purchase ĝ€" predictors of e-commerce use among digital television subscribers in Spain

  1. Garitaonandía, C.
  2. Garmendia, M.
Journal:
New Media and Society

ISSN: 1461-4448,  1461-7315

Year of publication: 2009

Volume: 11

Issue: 3

Pages: 417-432

Type: Article

DOI: 10.1177/1461444808101619 GOOGLE SCHOLAR
Data source: Scopus