A model of advertising with application to the German automobile industry

  1. Mariel, P.
  2. Sandonís, J.
Revue:
Applied Economics

ISSN: 0003-6846

Année de publication: 2004

Volumen: 36

Número: 1

Pages: 83-92

Type: Article

DOI: 10.1080/0003684042000177215 GOOGLE SCHOLAR
La source de données: Scopus