A model of advertising with application to the German automobile industry

  1. Mariel, P.
  2. Sandonís, J.
Journal:
Applied Economics

ISSN: 0003-6846

Year of publication: 2004

Volume: 36

Issue: 1

Pages: 83-92

Type: Article

DOI: 10.1080/0003684042000177215 GOOGLE SCHOLAR
Data source: Scopus