Building brand value in major Spanish cities: An analysis through municipal websites

  1. Sáez, L.
  2. Periáñez, I.
  3. Mediano, L.
Revue:
Journal of Place Management and Development

ISSN: 1753-8335 1753-8343

Année de publication: 2013

Volumen: 6

Número: 2

Pages: 120-143

Type: Article

DOI: 10.1108/JPMD-04-2012-0011 GOOGLE SCHOLAR