Networks: A social marketing tool

  1. Barrutia, J.M.
  2. Echebarria, C.
Journal:
European Journal of Marketing

ISSN: 0309-0566

Year of publication: 2013

Volume: 47

Issue: 1

Pages: 324-343

Type: Article

DOI: 10.1108/03090561311285574 GOOGLE SCHOLAR
Data source: Scopus