Openness and front end of innovation: does customer type matter?

  1. Barrutia, J.M.
  2. Velez, A.
  3. Echebarria, C.
Journal:
Journal of Business and Industrial Marketing

ISSN: 0885-8624

Year of publication: 2019

Volume: 34

Issue: 3

Pages: 536-549

Type: Article

DOI: 10.1108/JBIM-06-2017-0134 GOOGLE SCHOLAR