Nature Imagery in Non-Green Advertising: The Effects of Emotion, Autobiographical Memory, and Consumer's Green Traits

  1. Hartmann, P.
  2. Apaolaza, V.
  3. Eisend, M.
Journal:
Journal of Advertising

ISSN: 0091-3367

Year of publication: 2016

Volume: 45

Issue: 4

Pages: 427-440

Type: Article

DOI: 10.1080/00913367.2016.1190259 GOOGLE SCHOLAR
Data source: Scopus